Bachelor of Commerce in Marketing
Understand people. Build brands. Drive growth.
Your programme
Build your knowledge. Shape your future.
The Bachelor of Commerce in Marketing combines business knowledge with specialised marketing expertise, preparing graduates to understand customers, build brands and create strategies that drive organisational growth.
You'll develop practical skills in digital marketing, branding, advertising, sales and market research while building a strong foundation in business and commercial decision-making.
Why choose this programme?
Learn by doing. Graduate career ready.
Build in-demand marketing and business skills that organisations use to grow brands and drive results.
Prepare for diverse career opportunities across marketing, sales, brand management and customer experience.
Develop practical communication and problem-solving skills valued across industries.
Gain insight into how organisations compete and grow, combining marketing expertise with strong business knowledge.
Graduate with Proof.
Graduate with proof, not just a qualification, through NGI Accelerate, which enables you to build additional certifications and a stronger professional profile while you study.
Where this can take you
Career opportunities with real range.
Prepare for a range of entry-level and developing professional roles.
Your learning journey
Key areas of study year by year.
Progress from core foundations to applied professional capability.
Learn the essential principles and tools.
- Business Management
- Marketing
- Accounting
- Economics
- Commercial Law
- Academic Literacies
Apply knowledge to increasingly complex contexts.
- Consumer Behaviour
- Digital Marketing
- Market Research
- Brand Management
- Integrated Marketing Communication
- Entrepreneurship
Consolidate advanced and workplace-ready capability.
- Marketing Strategy
- Services Marketing
- Retail Marketing
- Strategic Management
- Research Project
- Work-Integrated Learning
Your route in
Admission requirements made clear.
You can qualify through one of the following entry pathways.
National Senior Certificate
NSC with Bachelor's Degree admission.
National Certificate Vocational
NCV with Degree admission endorsement and required language requirements.
Relevant prior qualification
Relevant Higher Certificate or NQF Level 5 qualification.
Connect with an advisor to understand the route that applies to you.
