School of Commerce
BACHELOR OF COMMERCE IN MARKETING
3 YEARS (FULL TIME) I SAQA IDENTITY NUMBER: 110952 I NQF LEVEL: 7 I CREDITS: 360
This Bachelor of Commerce degree equips students with essential skills for the dynamic business world. Through a comprehensive curriculum, explore management, marketing strategy, consumer behaviour, digital marketing, branding, and sales techniques. The programme also covers legal and ethical considerations, and market research. Graduates are prepared to pursue roles in Management, become a Marketing Manager, Market Researcher, Advertising Consultant, Digital Marketer, Brand Manager, Public Relations Officer and Sales Representative.
Who should enrol?
- Enjoy or are skilled at persuasive communication
- Think strategically
- Understand the role that marketing can play in shaping business and driving performance
- Are interested in becoming an entrepreneur
- Are already working in the field wanting a qualification to deepen their theoretical knowledge
Admission requirements
- National Senior Certificate (NSC – GR12) with entrance to Bachelor Studies OR
- National Certificate (Vocational) Level 4 with degree admission endorsement and at least 50% in English or the relevant language of learning and learning and teaching OR
- A relevant Higher Certificate or any other NQF level 5 certification
Skills you will have after completing this programme
- Management
- Marketing
- Research
- Advertising
- Branding
- Financial
- Selling
Career opportunities
- Management
- Marketers or marketing managers
- Brand managers
- Sales managers
- Advertising consultants
- Any general business role
Curriculum
Year 1
- Business Management 1 A
- Commercial Legislation
- Communication and Presentation
- Economics 1 A
- Financial Accounting 1 A
- Business Management 1 B
- Economics 1B
- Financial Management
- Marketing Campaigns and Technique
- Marketing Management
Year 2
- Advertising and Sales Promotion
- Business Management 2A
- Marketing Research
- Research Methodology
- Service and Relationship Marketing
- Applied Marketing Research
- Business Ethics
- Business Management 2B
- Personal Selling and Consumer Behaviour
Year 3
- Business Management 3A
- Digital Marketing
- Research Project
- Strategic Marketing
- Business Management 3B
- Brand and Campaign Management
- Personal Branding
- Retail and Channel marketing
NewBridge Graduate Institute reserves the right to make changes to the curriculum and/or admission requirements. Fees, textbooks and any special equipment you will need is detailed by the middle of the year on the “Additional costs schedule” available from your closest campus.