School of Commerce
DIPLOMA IN MARKETING AND PUBLIC RELATIONS
3 YEARS (FULL TIME) I SAQA IDENTITY NUMBER: 98816 I NQF LEVEL: 6 I CREDITS: 365
Prepare for an exciting journey into the world of marketing and public relations with our Diploma programme. Over three years, you’ll immerse yourself in the essentials of business, marketing strategies, communication, brand reputation and public relations tactics. Gain practical experience and delve into crafting compelling campaigns and engaging with diverse audiences. Upon completion, you’ll be prepared for roles such as Public Relations Officer, Marketing Specialist, Communications Consultant, Market Researcher, or Brand Ambassador.
Who should enrol?
- Have strong communication skills who enjoy interacting with a diverse range of people
- Are passionate about shaping public perception and elevating brand reputation
- Aspire to manage their own business or consultancy ventures
- Are professionals in the marketing or public relations sector who are seeking to formalise their qualifications
Admission requirements
- NSC (National Senior Certificate) (Gr 12) with admission to Diploma studies OR
- NCV (National Certificate Vocational) with the minimum requirements for entrance to Diploma studies OR
- A completed Higher Certificate
- For international school leaving certifications, a USAF equivalence certificate is required.
Skills you will have after completing this programme
- Public relations and communication
- Creative thinking and execution
- Brand management
- Analytical Skills
- Strategic marketing planning
- Market research and analysis
- Ethical and legal considerations
Career opportunities
- Marketer
- Public relations officer or consultant
- Advertising
- Internal communications consultant
- Press officer
- Corporate communication consultant
- Sales representative
- Market researcher
Curriculum
Year 1
- Marketing
- Public Relations
- Economics
- Accountancy
- Personal Selling and Consumer Behaviour
- Business Communication
- Business Management
Year 2
- Marketing
- Public Relations
- Law for Marketing and Public Relations
- Entrepreneurship for marketing and Public Relations
- Events Management
- Personal Selling and Consumer Behaviour
Year 3
- Marketing
- Public Relations
- Advertising and Sales Promotion
- Marketing Research
NewBridge Graduate Institute reserves the right to make changes to the curriculum and/or admission requirements. Fees, textbooks and any special equipment you will need is detailed by the middle of the year on the “Additional costs schedule” available from your closest campus.